Logo designing can be defined as the phenomenon in which symbols, trademarks, and organization’s names are used in order to represent or show the products and services of any organization. In this concern, this aspect should be taken into consideration that before formulating any sort of business designs or portfolios such as official letterheads and color schemes logo should be developed first of all.
When it comes to creating brand identities, any designer will agree there isn’t one single recipe on how to design the “perfect” logo. As well as being influenced by a company’s message and products, designers also have to factor in the trends that develop and evolve year-to-year.
Logo design changes rapidly as designers and their clients seek to establish new ways of creating visual identities. The goal of a logo design project is to design something with a clear and recognizable visual impression and that is the perfect visual evocation for the company or product it represents. What makes one style of logo design popular one year and not the next is worth discovering. As designers, it’s up to us to stay current and create designs that are relevant and effective.
This year’s trends appear as off shoots of a sort from previous years and logo designs seem to be effected by digital representation more than ever.
Clean, flat and colorful logo designs are one of the most popular visual approaches for companies, especially those within the IT sector. The use of color really makes these designs stand out on the page and screen. The color also gives the designs some visual interest and edge and enlivens what would otherwise be a fairly basic approach. This design style continues to be popular, because they are UI friendly and look great on the screen and at a variety of sizes, including mobile, which is key.
In analog days typographers were incredibly practiced, masterful and comfortable creating beautiful letterforms. Suddenly, with the digital age came an overwhelming ocean of tools and techniques that left traditional letterform skill sets in its wake.
Designers and clients are always seeking ways to make logos better. After staring at the same logo for 365 days of the year every year, even the greatest design would begin to feel stale. As a way to combat that stagnation, dynamic logos came into being (think: Google’s famed daily iterations).
Logo designing last an eternity and are constantly growing in number as new companies are created and old companies rebrand. The result is a storm of visual stimuli that is increasingly interfering with a consumer’s ability to connect traditional marks with their respective company.
Letterstacking is really only a good choice if you’re a creative agency, or you’re looking for a way to make your personal brand stand out.
In order for your business to remain relevant and avoid looking outdated it’s important that you update your brand on a regular basis. If you’re interested in redesigning your logo to keep up with current design standards, then reach out our design team today.
logo designing is exactly like it sounds. It’s dynamic, it’s ever-changing. It retains some semblances to the previous design, but is evolving by nature. The best example of dynamic logo design is Google’s home page logo.
They use their logo to honor different holidays, groups of people, and other aspects of our culture. They use their logo as a portal for conversation.